People increasingly ask an assistant instead of searching, and the assistant visits the page for them. Your reader never lands on your site, but an agent did. If you only count people, that visit is invisible.
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An agent opening your article to answer a question is a visit with real influence and no reader. SynthTrail records it, so you can see where your content is being used.
Which assistants read your site, which pages do they favour, do they act or only read, and what could they see that you did not intend? Those are the questions the dashboard is built around.
Patterns in agent traffic are easier to understand when you have a baseline. Install once and let your history build.
Paste one snippet and see the synthetic visitors that use your site. Card details are entered on Stripe, never on this site.